Announcing Our New Streaming Partnership with Broadway on Demand

Big news: Stellar will now power Broadway on Demand's web-based platform! 

This new partnership, forged with the commitment to expand access and opportunity for theater makers and fans across the world, enhances the technological capabilities supporting the back-end of the Broadway on Demand platform and enriches the front-end user experience. 

We’re proud that our self-serve platform will allow schools and producers to easily manage their own shows with all the tools they need for streaming, ticketing and marketing. 

"As Broadway on Demand continues its rapid growth, we feel a responsibility to match that progress with robust technological underpinnings to support our climb," said Sean Cercone, President and CEO of Broadway Licensing. "Because of that, we are excited to partner with Stellar to both reduce upfront costs for our customers and improve ease of use, in our journey to make everyone in the world a theater person."

“Streaming theater creates possibilities for organizations at all levels and fans that have never been possible before,” says Stellar, CEO, Jim McCarthy. “It's great to be working with a trusted partner to make these possibilities become reality!” 

Developed in 2020, Broadway on Demand received a Daytime Emmy® Award nomination for its original programming, and now boasts more than 300,000 active users. Its ShowShare™ capabilities allow approved middle school, high school, college, community, and professional theater productions the opportunity to livestream productions to their audiences. The Broadway on Demand main site hosts and distributes commercial content, including video on demand captures of Broadway, Off-Broadway and West End shows, and more.

You can read more in Playbill or join our upcoming webinar to learn how the partnership can give you and your audience an unparalleled experience for livestream and hybrid shows.