How Venues Are Leveling Up to Draw in Big Acts and Bigger Crowds

There are some music venues in the US that everyone just knows -- The Troubadour, First Avenue, 9:30 Club, for example. They all have reputations with audiences, bookers and talent that something truly special is always happening within the four walls of those clubs.

When venues shuttered during the pandemic some lesser-known clubs figured out a safe and financially beneficial way to not only survive but thrive -- live streaming.

“We had a venue tell us that for one of their shows 75% of the audience had never even stepped foot in their venue before. Fans from 6 continents get to be there,” says Stellar, CEO Jim McCarthy. “And, in one night, with just one live stream performance they sold out the equivalent of 12 shows.”

With real revenue, a global presence and the go-ahead to reopen up music, many of these owners aren’t giving up the live stream advantage. Enter the hybrid model -- fill the club with people and offer a livestream performance too.
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“On a platform like Stellar you can sell tickets to both the in-person show and the livestream, sell your merch and give them a great show they’ll never forget,” adds Jim. “It’s how these clubs are leveling up.”